Strategic Relationship Proposal
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Enhancing Menards’ Contractor Services Program
and Bettering the Menards Customer Experience
Who We Are
We are a fully licensed general contractor specializing in full-service remodeling to ground-up construction, backed by a national network of certified professionals.
Generations
of Construction Experience
Nationwide
Certified Dealer Network
30+ Years
Serving Local Communities
Local Execution and Customer Experience Partner
We deliver projects with a consistent customer journey that increases product attachment and reduces service friction. We create a unified journey with higher conversion and measurable performance across service entry points.
What We Specialize In
Aging-in-place is no longer a trend.
It’s a nationwide priority.
0%
of adults 65+ want to remain at home
<0%
of U.S. homes are aging-ready
0
Americans turn 65 every day
Specialists in Senior & Aging-in-Place Solutions
We are more than builders; we are Certified Aging-in-Place Specialists. Our dignity-first design philosophy ensures every project meets rigorous ADA compliance standards while enhancing independence and comfort.
What Menards Contractor Services Is Missing Today
Menards helps customers find installers, but it does not run a consistent, trackable project experience.
- No standard steps from intake to install
- No clear milestones or expectations
- No consistent Menards-branded experience
- Weak visibility into status and timing
- No central place for scope, photos, decisions
- No structured follow-up after completion
- Quality varies by contractor and market
- Customer confidence is harder to protect
- Improvement is difficult without clean data
Our Premium Services
Certified teams delivering projects that balance craftsmanship, safety, and long-term value.
Bathroom Solutions
- Custom Tile Installations (Porcelain, Ceramic, Stone)
- Granite, Marble, and Solid-Surface Surrounds
- Walk-In Showers and Tub Conversions
- Premium Fixtures and Modern Finishes
- Waterproof Flooring Systems
Kitchen Solutions
- Custom Cabinetry and Storage Solutions
- Quartz, Granite, and Solid-Surface Countertops
- Tile and Luxury Vinyl Flooring
- Fixture Upgrades and Modern Hardware
- Task-Focused Lighting and Electrical Updates
Home Accessibility
- Entry Ramps and Exterior Handrails
- Stairlift Installation and Service
- Doorway and Hallway Widening
- Bathroom and Living-Area Safety Enhancements
- Smart Home Safety and Monitoring Systems
Decks and Flooring
- New Deck Design and Ground-Up Builds
- Pressure-Treated, Composite, and Hardwood Decking
- Deck Rebuilds, Expansions, and Structural Repairs
- Luxury Vinyl, Tile, and Engineered Wood Flooring
- Floor Replacement, Resurfacing, and Transitions
Streamlined Bathroom Remodel Program
Fixed scope + standardized selections to reduce quote friction and keep product spend anchored to Menards.
Project Scope
- • Tub to shower conversion with removal
- • Waterproof wall panels from standard options
- • Fixture upgrades with basic safety items
- • Flooring overlay or full flooring replacement
Menards Products
- • Vanity cabinets and hardware with sink/top bundle
- • Tub/Showers with panels, base, drain, and door kits
- • Toilet and bathroom ventilation
- • Clear selection path reduces customer drop off
Speed and Governance
- • Contact within one business day
- • Standard scope reduces quote revisions
- • Work stays inside Menards Contractor Services rules
- • Co-branded materials require Menards approval
Response Time
1 Business Day
Scope Type
Fixed Scope
Revisions
Fewer Requotes
Closeout
Documented
High-Impact Kitchen Remodels
Modular scope that simplifies decisions, improves close rates, and increases attachment across key Menards categories.
Cabinets
Extensive Designer Selections
Hardware
Decorative Accessories
Countertops
Granite, Quartz, Formica, and more!
Lighting
Unique Fixture Choices
Flooring
Popular Trends, Colors, and Textures
Project Scope
- • Choose two to five upgrade modules
- • Standard options reduce change requests
- • Removal and haul away included
- • Closeout photos and final checklist provided
Menards Products
- • Cabinets and hardware with sink package
- • Countertops and backsplash with lighting items
- • Flooring with trim and transition materials
- • Clear selection path reduces customer drop off
Speed and Governance
- • Contact within one business day
- • Standard scope reduces quote revisions
- • Work stays inside Menards ecosystem
- • Co-branded materials require Menards approval
Response Time
1 Business Day
Scope Type
Modular Scope
Revisions
Fewer Requotes
Closeout
Documented
A Consistent Customer Experience
You Initiate.
Enable customers with a clear path from project interest to a professional installation company.
We Service.
Deliver the install and remodel experience with disciplined workflows and reliable closeout.
One Guided Journey
Turning multiple service entry points into one guided journey with clear steps, faster contact, and predictable outcomes.
Comfort and Education
Standardized education that sets expectations on scope, timelines, and product choices before the first call, so customers understand the process.
Seamless Brand Trust
A cleaner handoff experience that aligns with Menards standards and keeps customers confident throughout the project.
A Seamless Customer Journey
From the aisle to their home, we create a simple, trustworthy process that keeps Menards at the center of the experience.
1. Store Visit
Customer visits Menards for a project.
2. Expert Connection
Menards associate connects them with our specialized team.
3. In-Home Consultation
We conduct a free, no-obligation in-home consultation.
4. Project Plan
A detailed plan is created, featuring only Menards products.
5. Certified Installation
Our certified, bonded, and insured team completes the installation.
6. Loyalty Earned
The customer enjoys a safer home, reinforcing their loyalty to Menards.
Why Aging In The Comfort Of Home®?
✓ Full-Scope Remodel Support
From first walkthrough to final trim, we handle every phase of the project, so Menards customers get smooth, worry-free results with fewer handoffs and less customer confusion.
"From the first call to the final nail, their team handled everything perfectly."
✓ Verified and Insured
Crews are vetted, insured, and trained to follow consistent installation practices, with accessibility-aware options integrated when the project calls for it.
"Knowing every installer was certified and insured gave us complete peace of mind."
✓ Top-Rated by Real Families
Our 5-star track record goes beyond technical quality; it reflects the unwavering care, safety, and dignity we bring to every single family we serve.
"They treated my father's home with incredible respect, care, and dignity."
✓ Built to Scale, Locally Rooted
We work with regional crews who know the territory and can scale operations to meet the demand of each Menards location without sacrificing quality.
"Their local crew understood our needs and delivered true quality craftsmanship."
✓ Values That Reflect Your Own
We lead with care, honesty, and service, values that support a dependable, customer-first experience and make us a seamless brand partner on the sales floor.
"It felt like working with trusted family friends, not just another contractor."
✓ Local Teams. Real Pros.
No hotlines. No runaround. Just dedicated local teams providing hands-on support with every installation, follow-up, and consultation.
"Having a dedicated local contact made the entire process simple and stress-free."
Menards Contractor Connection System
A chainwide acquisition and conversion platform that captures project intent and routes it to qualified contractors with enforced response times.
Kiosk
Intent Capture
Mobile
Mobile Continuation
Managed Platform
Routing & SLAs
The Perfect Fit for Your Model
✅No Heavy Onboarding
We’re a fully operational, turnkey partner ready to align to your in-store and digital lead flow from day one.
✅No Brand Conflict
We are a service provider, not a retailer. Our role is to support your product sales, not compete with them.
✅No Empty Promises
We only commit to qualified installations we can perform to the highest standard, ensuring customer satisfaction and protecting your brand.
✅No National Call Centers
Your customers will always be served by our local, dedicated teams, ensuring a personal and responsive service experience.
Contractor Connection Kiosk
Powered by Aging In The Comfort Of Home®
What It Is:
A guided, touch-friendly kiosk that helps Menards customers go from “I need help” to a clear next step in under a minute. It standardizes contractor connection across remodel and safety categories, supports accessibility needs, and reduces drop-off after the customer leaves the aisle.
Key Features:
- Guided, step-by-step selection flow
- Clear service categories by project type
- Accessibility modes (large text and voice guidance)
- Menards-aligned branded interface
- QR follow-up to continue on mobile after the store visit
A Relationship That Pays for Itself
This relationship is designed to be a profit center, not a cost. By driving guaranteed, multi-departmental sales and enhancing customer loyalty, our service directly contributes to your bottom line.
Driving Multi-Department Revenue
🚿 Bathroom Remodels
Walk-in showers, grab bars, non-slip flooring, ADA vanities
Illustrative product attachment range: $1,200–$3,500+
🍽 Kitchen Modifications
Lowered cabinets, faucet upgrades, lighting, flooring
Illustrative product attachment range: $1,500–$4,500+
🚪 Whole-Home Upgrades
Doors, hardware, safety lighting, paint, lumber
Illustrative product attachment range: $2,000–$7,500+
And every dollar spent drives repeat foot traffic and cross-category lift, not just in Kitchen & Bath, but also in Flooring, Paint, Lighting, and Lumber.
Maximizing Product Attachment at Menards
- ❌ No off-platform product substitutions without customer approval
- ❌ No quote games that undermine store selection confidence
- ❌ No redirecting customers to external retailers for comparable items
The process is built to keep the customer’s selection path anchored to Menards.
A focused pilot. Scalable returns.
Use this to estimate product lift under a standardized program. Inputs are adjustable and intended for scenario planning.
🧮 Interactive Revenue Calculator
🛒 Monthly Product Sales:
Beyond Profit: Establishing Market Leadership
We don’t just help Menards sell more. We help Menards mean more—to the families counting on them.
Next Steps: Activate a Scalable Relationship
Relationship Objectives
- Drive Project Volume: Grow installs across Bathrooms, Kitchens, Decks, and Flooring.
- Capture More Leads: Use the Contractor Connection Kiosk to convert aisle traffic into appointments.
- Deliver a Managed Journey: Keep the experience consistent from kiosk selection to completed install.
- Improve Response Speed: Deliver fast quoting and scheduling standards that reduce drop off and increase completion.
Activation Plan
Assets and Interface
Finalize kiosk UI, brochures, and signage aligned to Menards standards.
Pilot and Validate
Launch pilot stores and track engagement, close rate, and install conversion.
Scale with Criteria
Set performance thresholds and roll out regionally based on pilot data.
Thank you for your consideration.